Social media is no doubt a very powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media.
Social media marketers are trying to establish brand image and are taking all possible measures to ensure a good first impression on social media. But when you are doing it too much, it can annoy your audience so much that it can lead to losing engagement and customers.
Social media platforms have become critical for marketing. It is very useful to find potential customers and they amplify your content and help to connect with people. So, finding an ideal social media balance is key to your social media strategy.
Here are 5 important tips to avoid underplaying or overdoing social media marketing. These tips will help to find the right balance find that smart middle ground.
1. Don’t overdo social media
Being active on social media can be confused to over dose of social media marketing. While it is important for a brand to post relevant content on social media and respond and comment on various posts, it is equally important to ensure that you are not posting too much that can overwhelm or annoy your social media audience. Too much social media advertisements can cause your social media followers to unfollow your page or even worse your posts might get drowned in the ocean of posts that your audience will not get an opportunity to see your content.
2. Take a step back to get a holistic view of your social media marketing
When you have done everything yet you are not getting enough engagement on social media, then its time to take a step back and get a holistic view of your entire social media marketing strategy. Are you on the social media platforms that are most useful? There can be few networks that can be overwhelming and create stress. Conduct a check on your follower count to observe if they are decreasing. They could be decreasing as you are not posting enough relevant content. Or it could also be that you re posting too much of promotional content that makes them to unfollow your pages. Ensure that only 10% of your content is promotional. Once you have a clear idea on the things that are working well or not working so well, then make room for changes.
3. Research and experiment to understand your audience
The best will come only after research and experiment. The type of content that connects with your audience is always changing. To ensure greater engagement on social media, you must regularly make alterations to your content delivery after making enough research about your audience. With regular social media experiments, you will understand more about your audience, their likes and dislikes, their social media engagement time, and much more that can help you to decide on key elements of a winning social media post. You can choose the best time at which your audience is most engaged and post at that time. Understand where and why your audience comes to social media. Based on these research aspects, you can redesign your social media strategy.
4. Use right social media management tools
Even when the social media strategy is right, social media tasks can be out of balance as it requires huge amount of time and efforts of a social media manager. It can be quite an overwhelming task to create and curare content, add images and videos into the social media strategy, find interesting content to engage with audience, monitor brand mentions, watch out competitors and most important, distribute content and increase engagement with audience. As a result, it is time for social media marketers to make use of the social media management tools to develop a successful social media strategy. But selecting the right tools that will fit into your marketing strategy is also a big task, as there are hundreds of social media management tools available.
Cloohawk is a social media management tool and that offers comprehensive automation features starting right from automatically scheduling content, posting at the best time, retweeting engaging content, reposting evergreen content, finding influencers and followers. Cloohawk gives a bunch of ideas to engage with your audience. The social media management tool listens to your audience and picks up conversations that are relevant to you. You can filter out words, group of words, twitter handles, words in bios of twitter handles, weblinks and much more based on which you will be given a list of tweets that can be retweeted for higher engagement with your audience.
Most of the companies have a social media presence, but how many are on the right social media platform that matters the most for its audience? Many companies are posting content on social media, but how many are making it interesting for its audience?
A meaningful presence and a balanced approach on all social media platforms where you think you might find customers is most crucial for a brand.