Is there anyone who has not heard of YouTube?
YouTube and video are two interchangeable words? Aren’t they? My little boy of 9 years recently showed me a video that he loaded to YouTube where is he showing off his Pokémon cards. Yes it’s that simple.
A video of a wardrobe malfunction which could not be found easily on the internet, lead to the birth of a huge video sharing site like YouTube?
YouTube is the single network that dominates the video content. Though many have heard and seen videos on YouTube, not all use it for marketing their business.
Why You Should Be Marketing On YouTube?
About 48% of marketers plan to add YouTube to their marketing strategy over the next 12 months. But why?
- YouTube has more than 1 billion active users
- YouTube’s search bar is the second most popular search bar after Google.
- YouTube can be accessed in 76 different languages.
- 400 tweets per minute contain a YouTube video
- 2.9 billion hours are spent collectively on YouTube in one month.
This is impressive and mind boggling statistics relating to YouTube that can make any marketer enter into YouTube marketing.
YouTube has the potential to attract customers and be an important part of your overall marketing strategy.
How to Start on YouTube?
So by now many of you might have considered marketing your business on YouTube, but at this point you are unsure where and how to start.
Worry not. Here is a complete guide for newcomers on YouTube, starting from creating a YouTube channel up to optimizing your videos for better search.
How to create a YouTube channel?
Getting a new channel for your business is very simple and quick.
- Head over to YouTube.com
- Click ‘sign in’ in the top right corner of the page
- Sigin using the Google account that you wish to associate with your channel
- Click on gear icon to get YouTube setting
- Click ‘ create new channel’
Choose a business name and 'create'.
Fill in details such as Product or Brand, Company Institution or Organization, arts, Entertainment or Sports and other.
Your new channel is ready now!
Once you have your own channel ready, you can start loading your videos that you want to share with your viewers.
How to optimize your videos for search and clicks?
Having a video to upload is a great. But do you know how your video can reach to many viewers?
Optimizing your videos for search engines is the key to success on YouTube.
Here are 5 simple steps to achieve higher viewership on YouTube.
A title should paint a clear picture of what people can expect to see in the video. It should be clear and short to attract more views.
A title is like the door to your video.
Here, you have option to add more details relating to your video. The first 3 sentences will be visible in the search and hence make sure to add content that will provide valuable information about the video.
Add important keywords in your description and also add the url to your your website.
Offer something valuable such as a free product, newsletter and any other free content.
Don’t forget to add a ‘call to action’ (CTA) to entice your viewers to take a next step.
YouTube provides automatic captions to your video, but it advisable to add your own designed caption for better viewership.
Caption is an additional opportunity to add more keywords to your videos.
While loading the video, you can manually enter the captions or load a subtitle file.
Even after publishing the video, there is an option to add the captions.
Under video manager, choose the option ‘subtitles/CC’. This will allow you to add captions for your published videos.
A video thumbnail allows viewers to get a glimpse of the video while they are scrolling through on YouTube. Many a time, thumbnail acts as a decision maker for viewers to click the video. Hence an eye catching thumbnail will draw users to click the video while a boring or irrelevant thumbnail will disengage viewers.
Thumbnail acts like a cover page of an interesting book. Interesting thumbnails increases engagement by 154%.
While loading your video, YouTube offers two to three options for thumbnails. You can choose one from the offered options.
There is also an option for custom thumbnail where you can set a thumbnail based on your choice of file.
Tags are similar to keywords. They are like the hashtags in twitter which helps viewers to search videos of their choice.
Add the best and the most relevant tags at the beginning and in an order or decreasing importance.
There are 120 characters available in this section, and would suggest to use all the 120 characters for optimal results. Add all your important keywords separated by commas in the tags section.
YouTube is generally not considered by marketers for their marketing activities. But with the rise of video content, YouTube is gaining significant importance for content marketing.
Every video that you post on your channel strengthens your website.
Every video is an opportunity for you to lead people to your product website.
The better viewership your channel receives the easier it becomes for your site to rank.
For online business, YouTube Marketing has become an essential strategy to take advantage of the massive shift towards video. How do you use YouTube in your marketing strategy? Leave us a comment and let us know what you think!