Customers are the lifeline of any business, be it online or a physical store. No doubt that there is a need to keep your existing customers happy, but what about bringing in new customers? It is equally important. New and more customers help to grow your business thereby improving your revenues.
The new and latest online marketing channels are offering businesses effective ways to attract new customers that were never seen before.
Are you looking for some ideas to ramp up your online marketing?
Here are five easy ways to reach out to attract new customers online:
Have we all not stumbled across websites that creates a doubt in our mind whether the business is still it viable?
When your customers visit your website, they should get a feeling that you are active and engaged. This can be achieved when you have blog with frequent posts that assures your visitors that you are still open for business.
A blog opens your doors and establishes that you’re open for business; it educates potential customers and fills your funnel with prospects.
The most important aspect is that a blog improves your visibility on Google thereby making it possible for online customers to find you. Google and similar other search engines monitor for new content and assigns a rank. When you have fresh and education content on your website, you have a high chance of good ranking which will go a long way in getting you new customers online.
Related Content: 9 Tips on How to Write a Blog Every Single Day
2. Social Media
Social media is a place where brands become people and they act like people to bring the human element into your business.
Every post that you make on social media platform is an opportunity for you to convert audience into new customers. When you connect with your audience and start engagement on social media, this paves the way for new customers. Every single video, image, blog, infographic that you share on social media offers chance to interact with your audience and impress them to convert them into your customers.
Social media helps to build virtual connect with your audience. To build and prove your credibility, you need to constantly gain customer confidence. Social media marketing offers you a unique opportunity to establish a bond with your customers.
Show your audience that you are listening by creating and sharing content that speaks about their interests, pain points and questions. There are social media tools such as Cloohawk, which can assist you in finding the right audience for your business. Cloohawk identifies content that can be automatically scheduled to be posted at the best time based on the engagement of your audience.
Internet has made it possible for people to join communities and forums where you can find people with similar interests and preferences. With the online forums, it had made it possible for businesses to find potential customers with whom you can interact and discuss your products or services thereby building your online customer base.
Forums make easy for potential customers to communicate with your business. It is also a forum that gives an opportunity for existing customers to participate thereby sharing and guiding the potential customers about the usage of your products. The whole idea of a forum is to create a space where potential customers can connect with you as well as other existing customers, thereby making more opportunities to get new customers.
Encourage your satisfied customers to write recommendations and referrals on the forums. Most of the people rely on social proof from people who have been there before us. This helps to get more customers online.
For example Participating in Twitter chats and hosting you own Twitter chats is an amazing way to converse with your fans and followers with a potential to convert them into customers.
A Tweetchat is public forum on Twitter where conversation and discussion around a topic takes place. A unique hash tag will be attached to it so that it can be easily followed by interested people. People with similar interest participate in the twitter chats making it far more stronger connection than on any other forums.
4. Pay Per Click Marketing
This is one of the best ways to get connected with searchers who are actively looking for products and services like yours. It is a highly effective way to bring interested visitors to your site thereby getting chance to convert them into customers. Here you pay only when your potential customer actually clicks on the ads.
This is a great tool for reaching your target audience at the right moment and when they are ready to convert. You choose where and when your ads will appear based on a certain factors such as keywords, website, location, device, time and date. This customization allows you to segment your market and bring your products and services in front of the right audience and thereby convert them into your customers.
For example Google AdWords is a tool where ads are displayed to customers based on their searches. It shows your ad content to potential customers who are searching for products that are of their interest.
5. Email Marketing
As per a market study, 94% of Internet users still use emails and 75% of adult online users say that email marketing is their preferred marketing method.
Email marketing is all about developing better relationships with potential customers by using emails as a medium to reach out to them. Finding the right customers who are in look out for products that are produced by your company is very crucial for the success of your business.
Tools such as Cloohawk enable you to get a download of the list of people with whom you have engaged with on social media. It gives a whole lot of information that will help you segment your leads and send personalized emails.
When you have enough information, tools such as Ninjaoutreach helps you to organize lists, extract email IDs, design templates and automatically send emails to your target audience.
Attracting new customers to your business involves age old marketing techniques as well as the newer online methods. When you have a business having online presence has become a necessity. Business must be easily visible on social media, should undertake active blogging, should participate in forums with your potential customers, engage paid advertising and also reach out to audience over emails.