Marketing your brand on Twitter is an incredibly important marketing strategy for your business. Due to the mass popularity of Twitter, it has almost become a necessity to promote products and services on Twitter.
Your Twitter marketing strategy has to be extremely efficient and unique because of the huge amount of competition out there on Twitter.
For social media marketers, it’s time to think what your Twitter marketing strategy is, and whether it is really working. Irrespective of your goals, Twitter can be used as a powerful tool to achieve your marketing goals.
Why should you include Twitter in your marketing strategy?
Twitter has become one of the most important social networks with high engagement from its audience. Even if you are not having a Twitter marketing strategy, your competitors will surely have one. If something’s stopping you from designing an incredible Twitter strategy, then you should read these compelling statistics.
- Twitter has more than 300 million monthly users
- Twitter users are 3x more likely to follow a brand
- 69% respondents made purchases after following a brand on Twitter
- 63.5% of social media managers listed Twitter as one of their top social media platforms for better ROI
Many big brands such as Google, Starbucks, Nike who fought for attention on Twitter have won. Was it just luck or was it their brilliant Twitter marketing strategy that got them the attention?
Irrespective of whether you are a fortune 500 company or a small scale business your Twitter strategy will help you to promote your products better.
5 tips to Improve Your Twitter Marketing Strategy
Over the past few years of using Twitter, I've learnt that a few features will help marketers build better connections which will get the most required brand exposure. Here are five tips about improving your Twitter marketing strategy that could help improve your brand.
Tip 1: Follow the Rule of the Thirds
Who would like to see only one type of content coming into their feeds from their favourite brand? Boring isn’t it?
Mix up your tweets with promotion, interesting content and curated content.
The rule of thirds says:
- 1/3 of your tweets should be promotional content,
- 1/3 of your tweets should be curated content mentioning others or quoting their names in the tweets.
- 1/3 of your tweets should be personal interaction with your audience where you converse with them by responding to their tweets and other brand building activities.
This rule ensures that there is a good balance and you don’t overdo one type of content.
There are numerous examples of brands such as TescoMobile, who follow the rule of the thirds and have seen huge business growth on Twitter.
Tip 2: Collaborate With Brand Ambassadors and Influencers
It is an excellent strategy to collaborate with people who can have influence on your audience. Many times the celebrities and sports people are approached by brands to promote their products.
The latest trend in social media is to tie up with real expert people who can share their life stories on how their life changed after using a particular product.
For example Pampers has tied up with a large community of bloggers who share their opinions after using their products. When real people share their opinions, suggestions and experience, Pampers retweets it which becomes a promotion for their products.
Tip 3: Follow Your Competition
Watch them, follow them, spy on them, and do everything that will keep you informed of the moves of your competitors.
This will ensure that you can take measures to dive ahead of your competition. Research extensively on the strengths and weakness of your competitors. There are tools such as HootSuite that help you to watch your competitors.
Create a private Twitter list visible only to you and add your competitors to the list. You can now watch their tweets, content, campaigns and strategies 24/7. This will give you a head start on your next move.
In the example below, see how you can create an advanced search on HootSuite using the keywords of the usernames of companies that you want to watch and monitor their mentions. This will let you know the kind of questions or tweets that the customers of your competitors are asking and you can quickly take actions for your brand.
Tip 4: Tweet The Trends
Stay on Top of Trends.
Create content that your audience will love to read, retweet and share. Go an extra mile to learn about the interests of your audience, their needs and their fears. Never be slow to jump on a trend.
Tools such as Cloohawk helps you to find the most trending content and share it at the best time when it can catch the attention of most of you audience. Get involved in trending hashtags and trending conversations by putting yourself out there.
We all know how Google loves trends and keeps its Twitter account interesting by posting interesting content relating to the trend. The below tweet caught on to hashtags simultaneously and gathered quite a huge response.
Tip 5: Keep it interesting, Keep it human
With so many people on Twitter, there is a need to stand out of the crowd. This is possible by making a personal touch with your audience. Interact with audience who mention your brand on Twitter.
Research has shown that asking questions that invoke curiosity will generate high interest among audience.
Using humor in your tweets will make you more approachable and give your brand a more human touch.
See how Siemens’ Twitter feed touches human aspect where the Chief HR officer himself tweets about gender equality, diversity, ability and such other thoughts that make the audience connect to their own thoughts.
Twitter is definitely a terrific digital marketing tool with a potential to take your business to greater level.
The most important is the marketing strategy that you choose. It can make or break your brand. It’s much more than just the ROI. Make it interesting, make it human. Apply the above 5 tips to your twitter marketing strategy and figure out what works well for you.