By 2019, the number of social media users worldwide is expected to reach about 2.77 billion people, up from 2.46 billion in 2017.
When there are so many potential customers on social media, it offers a great opportunity for brands to reach their online audience.
When you have a brand presence on social media, connecting with your target audience becomes much easy. It is always intelligent to reach out to your audience than to wait for your audience to reach out to you.
If you already don’t have a brand presence on social media, you are missing out on an important opportunity to connect with your potential customers and engage new leads.
Here are 6 Reasons for Having Your Brand on Social Media
A huge and fast growing number of Facebook users is converting Facebook into a promising ground to find audience for your social media marketing efforts.
But can you afford not to have your brand presence on facebook which is a huge country in itself?
Facebook is a heavily crowded marketplace, but you have no other option than to become part of it, because odds are high that your competition is also there on Facebook.
So with such a huge audience in mind, it becomes important for you to build a strong and consistent brand.
In 1887, Coca-Cola was the first brand to distribute the coupon as early as 1887. These manufacturer’s coupons worked wonders when it was introduced, and it marked the beginning of something much bigger.
Today, if you have to offer discounts and coupons that can attract high number of customers, you need to have a brand presence on social media.
Brands that issue special discounts and coupons create a win-win situation for both the brands who grow sales as well as the customers who save money.
Companies have understood the psychology behind special discounts and offers that have succeeded in creating a favorable brand image. Discounts and coupons have the ability to deliver happiness to the customers and in turn increase profitability and sales.
Social media has a huge impact on the lives of consumers. So when you see that 67% of Twitter users are more likely to buy from brands they follow, it should really not be a surprise.
For any brand, it’s important to build your social media profile and enhance your brand image on various social media platforms such as Facebook, Twitter, Instagram and LinkedIn.
Your potential customers are spending more time on social media by following brands and by researching online.
When you have established your brand presence on social media it increases the chances of your potential customer finding you on social media. This will increase the likelihood of them ending up doing business with you.
The aim of every business is to increase traffic to their website and improve user engagement. But have you wondered how will it be possible if your potential customers are not able to find you easily on the internet?
Social media comes to rescue in such a situation.
Creating social media brand pages on various social media platforms will help you to first dominate the search result page naturally by diverting the people who find you on social media.
Your first step towards harnessing the power of social media is to build a strong brand presence on your social media channels.
The content and posts that you share on your social media brand pages will help to gain more search engine visibility thereby gaining more brand exposure.
Related Content: Multiply Your Social Media Traffic With 5 Effective Steps
5. To Gain Competitive Advantage
When you don’t have a social media brand presence, you are automatically passing on the advantage to your competitors. Not having a social media brand presence will deprive you of all the benefits of social media.
Your competitors might already be ahead of you in building a strong social media brand presence and there are high chances that they are investing their time and efforts to build a positive online social presence to gain business.
With a strong social media presence, you can monitor and measure your brand performance. It helps you to see what your customers are saying online about your company and products. You can also extract information about the comparisons that customers are making between your product and your competitors’ products.
Tools such as Twitonomy gives various methods of analysis of your competitor accounts. Just Start by listing your competitors’ Twitter handles. Twitonomy will give you complete details on the Twitter lists where you and your competitor is part of. It will list down the most popular Tweets and other engagement statistics.
Have you ever complained to a brand publicly via social media? Many will admit to have done this. Surprisingly when you got a quick and convincing customer service, you would have gone that extra mile and recommended the brand to many of your friends and relatives.
All this was possible only because your brand was available on social media. Imagine if your customer was not able to find the brand on public domain such as social media platforms? The compliant would have probably remained with the customer, and the company would have lost a customer in addition to not having the opportunity to gain more customers.
Hence having a brand presence on social media is of great importance.
Social media is giving an opportunity to a brand to boosting brand awareness, market products or services and also to listen to its consumers.
In an age of internet, social media has profoundly changed the way we do business.
A huge 74% of consumers rely on social media to make buying decisions. So, if you want to be recognized by this section of the customers who are on social media and prefer online purchases, then it’s time to get your brand on social media today.