How many times have you wished for a day that could have been more than 24 hours! Social media marketers would be on top of the list of people who have wished for this every single day.
Social media is all about how quick and responsive you are in connecting with the audience.
Marketers usually wear multiple hats that require them to monitor audience conversations, respond to queries, create and schedule content, plan campaigns, and much more.
The best way to overcome the hurdle of limited time is to seek automation for some of the processes that are repetitive and manual in nature. The key for social media marketing is to find automation tools that will cater to the ever changing needs of social media.
There are automation tools that offer countless features and automated workflows that will make social media marketing less of a headache. This will allow your precious time to be diverted to the more important tasks that will bring in higher revenues to your business.
Here is a list of 7 social media marketing automation tools that you should explore if you’re looking for easy ways to streamline marketing functions.
AgoraPulse is a social media marketing automation tool that enables you to plan and schedule content across different social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc.
Agora Pulse gives you the ability to engage with your audience and your followers from a single platform. It also offers the power of analytics that includes reach and engagement breakdown, post recommendations, page views, average fan profiling, ROI analysis, export into Power point and competitor analysis.
Buffer is one of the best social media marketing tools for scheduling your social media content. You just have to add your content that needs to be posted on different platforms. Buffer power scheduler will make it easy to schedule any number of posts across different social media platforms.
Buffer also has a feature that allows you to share your content at the best time in the day. Its analytics feature gives you a summary of the content and helps you to analyse your content. Buffer also has a feature to view curated content which you can re-share.
While there are many tools to schedule content, MeetEdgar is a wonderful tool not just to schedule content but to re-share your evergreen content. Old posts move to the back of the queue thereby allowing space between reposts.
The concept of MeetEdgar is simple. You simply have to build up a list of social posts that are of high importance to your audience which then will be reposted at the best times. There is also a feature to categorize different kinds of content for different users. It targets audiences independently highlighting the audience that have the highest engagement.
Hootsuite is one of the most widely used social media marketing automation tool. It is useful to keep track of a number of social media platforms at the same time. Audience conversations can be tracked whenever your brand is mentioned on social media. You can track your brand mentions, respond, reply, post content, and do all of it in one single platform. It offers an easy post scheduler that posts your content at the best times of the day.
Hootsuite also gives an additional feature to search for influencers in your industry. Its advanced analytics feature will allow you to generate reports that can be used to study your social media activities.
With so much of noise on the social media, brand monitoring is getting to be tougher by the day. Social media managers are spending a significant amount of time and effort to listen and engage with audience. A tool such as Socialert comes as a rescue to make the social media listening effortless.
The tool will let you to track hashtags and keywords relating to your brand and industry, thereby allowing you to listen to the conversation relating to your hashtags. It is also useful for analytics where it filters out the results based on factors such as time, location, sentiment, etc. The reports can be exported in a CSV format.
Cloohawk is a suite of social media growth strategies, with powerful automation. It can identify your evergreen content and repost it automatically at the best time. It can also identify interesting content from your influencers that can be retweeted for maximum engagement.
The ‘daily hashtag digest’ is an excellent collection of best hashtags that can be used on a particular day to reach out to your target audience. One of the best features of Cloohawk is its ability to identify content that is trending and post it automatically for better social media reach. It also identifies influencers in your industry so that you can follow them for better reach. Cloohawk makes it possible to perform many social media tasks, and the tool intelligently suggests tasks based on what works best for you.
Sproutsocial is a social media marketing automation tool that powers social media communication. It saves time and brings efficiency to your business. Sproutsocial visualizes and manages your social media posts across various platforms from one single calendar. It has features for customer support and audience engagement.
It has a unified social inbox to monitor and engage with all the messages for your audience. You can also set up keywords, hashtags and locations right inside the Smart Inbox. You can easily track social media performance using the analytics.
Whether a small business or a social media manager of a large company, social media marketing automation tools are of great assistance to save your time and effort. While social media can be overwhelming, the automation tools can be a boon to manage, schedule, repost your content while increasing the engagement with your audience.
Luckily for you, there are more social media tools available than ever before. With these tools at your advantage, marketers can maximize not just social media engagement but also your revenues.