As a social media marketer responsible for creating and publishing engaging content, have you ever felt that you are running out of ideas for content creation? Most of us are in this situation many a times.
There are people who have a schedule that is packed with social media content that can last for more than a month. While others struggle to get enough content for even one single day.
But having lots of content doesn't mean it is engaging content.
Creating compelling content that will get someone to stop and engage with you on your social media page is the key to content creation.
Content is used for increasing brand awareness, engaging with audience, customer attraction and retention, and lead generation.
So how do you manage to pump in lots of engaging social media content consistently?
Social media tools come to our rescue at this point of time. You can use the ideas and suggestions offered by social media management tools to generate and curate content.
Here are 8 tools that will help you discover and create social media content.
Cloohawk is an intelligent social media tool that offers numerous content generation ideas and suggestions.
One of the features of Cloohawk, the ‘trending stories for you’ gives you a list of trending stories for the day based on the areas of interest of your customer, and the most popular trending topics in the industry. Based on this this list of trending stories, you can come up with ideas to generate your next content post.
Another feature, ‘Your competitors' best posts’ allows you to see at a glance the best performing posts of your competitors. You can view your competitor’s top posts, the date when it was posted and the engagement on each post. Based on this data, you can create compelling content that has already proved to be good with similar customers.
Cloohawk’s ‘Daily Hashtag Digest’ feature offers a list of hashtags popular among your target audience on that particular day. Create content based on the hashtags to be widely seen and shared on social media.
Related Content: 5 Tools to Identify Trending Topics
Feedly is a web based news aggregator. It offers the compilation of news feeds from different sources across the web. You get to see trending content and the most shared content relating to a particular topic in one single feed.
It is simple to set up. Just start by adding the feeds from the various websites, add keywords and load relevant topics that you wish to see in your feed. You can further add filters such as publications and topics to get the most relevant articles in your feed.
Feedly helps you to stay up to date on stories that can interest your audience. You can easily follow your favorite publications, blogs, websites and content from them on regular basis. You don’t have to go browse through countless websites and social media platforms to find your next big content generation idea.
When you need to prepare content based on the upcoming events, then Forekast is the best place to go. You can discover what’s happening and which popular events are coming up. The events are added to the website which are then upvoted by the community. The most happening and hottest events gain more votes thereby pushing the popular events to the to top of the page.
Based on the upcoming events, you can prepare the content in advance to be posted on that particular day.
It’s very simple to operate. Add an event of your interest or go over the interesting events that are added by others. These events are upvoted based on their interests, and the most popular event gets the highest votes. This is an indication that it is most liked and awaited event based on which you can now create content to be shared with your audience.
BuzzSumo is a content research tool that is useful to find content that is most shared on social media platforms. You can identify the trending topics across all social media in just one single feed without having to go into various websites.
You can add filters into your search criteria, which can further narrow your search based on time and topics. You can also create your own customized feed based on the specific interest that you want to monitor such as politics, clothing, fashion, etc.
Once you know the most popular and shared content, you can get ideas to write a piece of content that can be better than the original by adding more details.
Almighty Press is a content search tool which uses Almighty Force algorithm to sort out the clutter on the web. It offers features that are able to identify trending content on real time basis.
You can track your favourite keywords and you will be alerted when content relating to these keywords appear on the web. This tool connects you to the real-time news feeds from numerous content providers across the continents.
This helps you to identify pre-viral content within few minutes of it being published. You can curate stories and come up with ideas to create your next content post.
Ahrefs is a content research tool that will help you to identify the most popular content based based on keywords. With the help of the keyword, the tool will give you a list of popular articles based on social shares and organic search traffic.
Further you can refine the search by applying filters such as location, language, word count and traffic to further get the most precise search results. When you get the results, you also have the option to sort and research the content based on various metrics such as the total shares, total traffic and total popularity.
It also offers the feature of front page view where you can see the top 10 topics that were trending recently.
These insights give you enough ideas to generate content around these topics which your audience will love to engage with.
ContentStudio is a social media marketing suite with which you can create topic feeds by adding your own keywords and domains. You can discover content from various websites, and social media platforms such as Twitter, Facebook and Youtube. You can also get the trending news and popular social media quotes to share with your audience.
ContentStudio offers search features that helps you find the most relevant content based on topic that is trending on social media pages or blogs.
The tool also offers a content composer with which you can create fresh content with lesser time. Based on the trending topics in your industry , It will suggest you what to post next on your social account or blog page.
SocialPilot is a content research tool that offers advanced search option with which you can find your content using keywords. You can search content based on keywords, favorite site, favorite author or even your competitors.
Socialpilot offers content curation features on its dashboard. You can choose from a wide variety of choices which is categorized into different sections such as business, technology, travel, marketing, Music etc.
Click on the category of your interest and you will get a list of blogs that relate to your topic.
The results obtained will be a list of content suggestions that will help you boost your content marketing campaigns.
Social media managers must leverage the benefits offered by the content research tools to create a strong engagement on social media.
By using these tools you can carefully analyse the performance of content across different websites and social media platforms so that you can use it for generating engaging and viral content for your social media marketing activities.
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