Businesses, who are predominantly into online business, will know that it is becoming increasingly difficult to get people to trust your brand so much that they make purchases on it.
It is true that without trust, your online business won’t survive.
Though you are sending out social media posts and advertising well for your products, if customers don’t believe your messages and your website then it is almost decided that your business won’t go far from here.
Trust is the one most difficult to earn but yet the easiest to break. So what are some of the best ways to go about building trust?
Here are 8 ways you can gain more trust with your clients online.
Create a Good First Impression with a Professional Web Design
You often never get a second chance to create that first impression. Neither does your company website!!
A majority of today’s shoppers research online before making any buying decisions; hence it becomes much more important to make an impressive website that captures the attention of your audience.
Since your audience is interacting with you via your website, it becomes the face of your company. It should be able to answer some of the questions that arise in their minds relating to trustworthiness, professionalism and stability of the company.
The site should be welcoming and your audience should feel that they have come to the right place. Make sure to create an everlasting impression with the right colors, animations, videos, images, layout and language.
There are many tools such as Lander that will help you to create landing pages.
Allow Prospects To See The People Power Behind Your Brand
No doubt that it is becoming increasingly difficult to get people to trust your online brand enough to make purchases on it. When a prospect develops a certain level of interest in your products and services, they will want to know more about you, your business, your culture, employees, your location, contact information etc. These details will make the prospects know more about the people with whom they are going to do business with.
Here you need to add as many human elements as possible to build the trust in your prospects. Showcase pictures of your employees, display pictures of the founders, CEO and other important people of your organization, show behind the scenes of your production unit or service center, showcase an award ceremony where you received an award, showcase testimonials from happy customers, show case pictures of your customers using the products, etc.
A transparent view of people behind the company will assure your prospects that they are dealing with a real company thereby creating a sense of trust.
Prove You Run A Legitimate Business
When you're building a business, the last thing you want is to see your customers not trusting you enough. Though you are a genius, about to build the next biggest product for the world, your customers will not trust you if you don’t show up as a legitimate business.
Your efforts to seem as credible as possible will be an ongoing one since there will be new and challenging customers who have to be impressed every single day.
To make your business look legitimate you should have a professional email address. Sign-up for a domain name and create an email addresses using tools such as Hover. It is also important to have a phone number where people can contact you and establish the authenticity of your business.
Online business can be totally shady and people can have very little trust in them. One way to prove that you're a legitimate business is by making your physical address available on your website. Have a website that displays the most current information.
Assure That Customers' Private Data Will Remain Secure
Worldwide customers are increasingly concerned about the security of their personal data. They do not want to keep any contact with a business that does not assure security of their private or personal information. Hence trust is a key factor to increase the willingness of customers to share their private data with brands.
According to a study by Harvard Business Review, the more trusted a brand is, the more willing consumers are to share their data.
Firms that build high trust will be able to collect data by simply asking, because customers trust the brand and its past behavior about the company guarding their personal data.
Hence it is important to be transparent about how you are going to use their data. Customers will be able to see the bigger picture. You must understand what data needs to be protected and create a policy to classify data based on sensitivity and group it into restricted data, confidential data and public data. In this way you will be able to apply the required amount of security around the data that is highly sensitive.
Companies such as Digital Guardian can help businesses to manage and secure various types of company data. Their top priority is helping customers keep their sensitive data where it belongs and as secure as possible.
Routine Audit Your Site To Ensure That All Links Are Working
Broken links on your website is a huge negative sign for customers since they do not feel that your website can be trusted. Broken links damage your reputation, especially if you are an online business. If you have blog posts, emails, social media posts or newsletters with bad or broken links your audience will start viewing your content in a more negative light.
Broken links negatively affect search engine rankings, making your website less desirable, and eventually hurt your search engine rankings. Broken links frustrate and irritate your audience who is trying to access your information thereby diminishing trust in your brand.
Hence it is utmost important to audit your website and fix broken links. Ensure to check your website in Google Webmaster Tools and immediately fix any of errors and broken links that might pop up. If there are any “404 Page Not Found” error, redirect the URL to a similar topic. The WordPress SEO plugin can be used here to create redirects. Also ensure to request all the old URLs to be removed from search engine listings.
Showcase Your Social Media Status On Your Website
Along with search engines like Google, social media sites such as like Facebook, Google+, Twitter, LinkedIn and Pinterest are also gaining a position as a search engine. Companies should realize this sooner and make it easy for consumers to directly go to social media channels from the company website, thereby helping to search for content that can help to learn more about your products or services.
Include your social media icons of your company website. This will make it easier for your audience to connect to your social media pages, like and comment without having to track you down.
Whenever possible showcase the social media pages of important people in your organization such as the CEO and COO.
As per a marketing reporting,
77% of buyers said they are more likely to buy from a company if the CEO uses social media, and 82% trust the company more.
This is an impressive statistics that show how brands can gain more trust from their consumers by displaying their social media status.
Offer Reassurance By Publishing Testimonials
Testimonials refer to the original form of user generated content. It is a form of providing feedback about a given product or a service. In today’s digital world, testimonials can take up the role of word-of-mouth advertising. And is there a better way to build brand trust than this?
People look for social proof from friends and even strangers. Important here is your audience is looking for evidence from peers who have already been there so that they can take the right decision.
Leverage testimonials in your website, blogs, social content and all other marketing materials to gain higher trust from your customers and potential customers.
You can gather testimonials by asking for it. Implement systems that will allow you to seek for testimonials from your recent customers. The testimonials should contain precise numbers and details about the product and experience rather than generic statements. Also it is important to get testimonials from real people with names, their pictures, add their titles their place and any other factors that make it feel real. This helps you to get a testimonial that helps enhance the overall trustworthiness from your customers.
Update Your Blog Section Frequently
Relationship with your customer begins from the time someone visits your website. But it is important to build the trust and to make them come back. You need to stay on their minds before they forget about you.
One of the main reasons why people don’t trust a brand is because there is no content in it. A blog is a good reason for people to keep coming back for more. Blogs are a great way to build online trust and credibility.
Your consistent blog posting schedule will build trust and loyalty in your target audience.
People, who visit your pages, don’t just blindly read your content. They are interested to know who’s writing it and who is behind the content. Having a photo of the blog writer increases trust from readers. Readers can relate the person and the picture when they see it elsewhere on the web forums, social media or guest posts. Audience will trust websites where blogs have a personality attached to them.
When you are connecting with a customer person, it is easy to build trust as you have the opportunity to talk to them, look into their eyes, understand their expressions, and also clarify and interact at a personal level. But, in an online business, building trust online is a different game, may be not difficult, but is will be different.
Building trust online happens in many ways, some of which can be done very consciously while some of them become part of your business without realizing it. The central theme of building trust is to be transparent and human.