Yes that is what I am called as. My team bestowed this title on me since I continuously and consistently started to publish 1 blog of about 1500 words every single day!!
But all this didn't happen overnight. I still remember the days when I started off blog writing. I used to struggle to publish a blog even after 2 days of writing. I used to start writing and then stop mid-way since I was not happy with the topic and the content that I wrote.
I was spending a lot of time to decide the blog topic, the length of the blog, flow of the matter and the images to be used. It used to be a constant battle of quality versus time.
But none of these discouraged me.
Very soon, I learnt that blog writing is a skill that you can acquire over a period of time, and yes you don't have to be born with that skill.
Why is a Blog Post Important for your business?
Before I even start telling you how I acquired the skill of writing 1 blog per day, I would like to stress on the importance of blog writing.
60% of businesses who blog acquire more customers, according to a HubSpot survey.
Today when small and big brands are completely into social media marketing, blogging has become an integral part of marketing strategies. Hence we can see that every brand is struggling to find quality blogs that can be published on their social pages and websites.
Here are 8 reasons why a blog is very important for any business:
- Brings More visibility online
- Marketing channel that supports business growth
- Marketing tactic to drive traffic to your website
- Establishes Brand authority
- Direct communication channel with customers
- Increases your Search engine optimization (SEO)
- Positions your brand as an industry leader
- Develops better customer relationships
Top 9 blog writing tips that will help you to write at least one blog every day:
- Brainstorm Topic Ideas
I will say, this is the most important part of blog writing. Once you decide on the topic, most of the writing happens quite smoothly.
For topic ideas, you have several sources of inspiration.
Talk to your colleagues and friends about that one problem area relating to your industry or your domain.
Example if you are into social media marketing, people in this area generally struggle to get more followers, find influencers, find the right social media management tools and so on and on. These will become your blog ideas.
Additionally look at the major events across the global such as World Cup, Super Bowl, International Women’s day, etc. and decide on a topic around these events.
Jot down all the topic ideas and this will become your repository to come back when you run out of topics for the blog.
- Research on the Topic
Now that you have the topic ready, spend some time in finding out what others have written on the same topic, their views, opinions and takeaways.
Start with a simple search on Google using the keywords that you plan to use in the blog. Modify the search and refine it until you get most relevant articles.
Note down the data source, information, statistics, quotes, and any other important information that is good to share in your blog. Ponder over the actionable takeaways that you want to address as part of your blog.
You may take more time in research when you start off, but with experience you will quickly learn the tricks of noting down the important matter without juggling back and forth.
- Jot down the outline of the blog
The blog outline is the skeleton of your blog which is the first step in giving a shape to your blog. It is the road map which leads seamlessly from the beginning into completion of your blog post.
Blog outline should cover details of all the aspects that you wish to cover such as the introduction, pain points, examples, solutions, tools, images and conclusion or takeaways.
I ensure that I follow the below steps in writing a comprehensive blog outline:
- Give space for introduction so that you spend some time towards explaining what people can expect in the blog
- Jot down the main big ideas which forms the body of the blog
- Add bullets to jot down ideas that support the main ideas
- Leave some space to add examples or illustrations relating to the idea
- Provide space to add impressive images
- Think of areas where you can add backlinks
- Wrap up the blog with some key takeaways and actions
- Start the Blog Introduction
Introduction, just like when we introduce to people, should be short and crisp making the point clear. This is the place where people come to understand what is actually in the blog. They should get a clear answer to the question’ Why they should read the blog’.
Here you should describe the pain points of the readers with which they can build the connect instantly. You should be able to see through the pain, frustration, fears, worries, dreams and hopes of the target audience.
Add metaphors, anecdotes and stories from real life that will build trust in the solutions that are going to be shared later in the blog.
In short cover three important aspects in your introduction:
- What can they expect in the blog?
- What tips, tools or solutions can they use after reading your blog post?
- How would things change or improve after reading your blog?
For example see the sample below, where all the 3 important aspects are covered in the introduction of the blog.
- Add the Key Content
This is the time when you appreciate that you spent some time on the blog outline. Go over the list of key points that you had jotted down earlier.
Start digging deeper into each of the key points. Create bullets to add supporting evidence under of the key points. Always think from the perspective of the audience.
For example when you are talking about a product in your blog, first address the point that is most important to the reader. It can be the way in which the product can solve the problems of the reader. List down the features along with the way in which the features can help the reader to resolve the pain areas. Don’t just end with a list of product features.
Never forget to quote real life cases. When you quote examples or testimonials directly from the person who has actually used the product, it multiplies immensely the belief of the reader on the product.
Add the most important and useful information towards the beginning of the post. Make the paragraphs into smaller sub paragraphs to make it easier for the reader. Always add the source links for the data and statistics that you quote, so that the reader can authenticate and read further if interested in the information.
- Write Catchy headline and Blog Titles
While blog writing took me some amount of time, crafting catchy headlines was the one that actually took a lot of my time.
It's definitely a challenge to get a nailing title. Headlines are what sell the content. Hence spend quality time in designing the main piece of your blog.
Start by writing the keywords that you definitely want in the title. This should represent the idea of the entire blog.
For example, if you want to write a blog about time saving tools, then you can craft a short and crispy headline as below:
The headline is clear in letting you know that it is all about saving time, the tools that can be used to solve the problem about time, how many tools are discussed in the blog and the person, here the social media manager, who is going to benefit from the blog. All this packed into a clever headline will tempt your audience to click the blog link.
Keep the headline short, crisp and add an emotion that can connect with your audience.
- Add Great Pictures to Every Story
Do you always say that a blog is a textual medium? And Text is losing power against all the impressive images and videos that you see on social media?
You are wrong.
Change the thought that blog is just a textual medium. It is definitely a visual medium if you take enough care to add impressive visuals into each of the story within your blog.
Most of the great bloggers know and agree that images and pictures are very critical for every single blog that you write.
BuzzSumo conducted research on blog posts with images. They found that articles with an image after every 75-100 words got double the amount of shares of articles with fewer images.
Images no doubt attract audience and improve traffic, but the most important takeaway is that it helps in memory retention.
Audience will be able to relate to the topic and come back to it based on the memory of the image that they had seen in your blogs.
Hence do not cut down time in getting impressive hero or featured images for your blog. Add an image for each sub-story that you narrate in the body of the blog.
- Write a Great Article Conclusion
Now this is quite tricky. You’ve already written the meat of your content, so what else is left to say?
But never miss out on concluding the blog. Understand the purpose of the conclusion. It should be designed to bring the blog to a full circle and to reinforce the ideas that you shared in the blog.
Here, make sure to sum up the article’s primary takeaway in an engaging way. Don’t bore the readers with lengthy and repetitive information.
So keep the conclusion short.
Always call the ‘Conclusion’ as conclusion without giving any fancy names to it which might mislead the readers to expect something else than a summary.
Conclusion is the last chance in the blog to trigger response and to inspire your audience to click on a landing page.
- Better to Proofread the Article
At this stage you are relieved that you completed the target and your blog is ready for the day. It is quite natural that you feel an urge to publish the article. You have a feeling that whatever you have written is perfect, and you may fall into the trap to publish without proofreading it.
You could be creating a blunder here!
Nothing more is required to render your blog useless than a careless spelling mistake in your blog.
No matter how careful you are, there are always chances that your blog could have errors that have slipped your eyes.
Check the grammar, spelling and punctuations in your article. There are tools such as Grammarly that can quickly proof read your entire article.
Check for the format, flow, examples and images to see if they all fit into each other like a jigsaw puzzle.
Blog writing is like a journey. You need to experience each step while penning down your ideas and thoughts. You need to plan the journey by brainstorming ideas, creating content calendar, research the ideas, create an impressive headline, look out to decorate the blog with visual treats, and finally to write the ending of the journey.
By the end of the blog, you are satisfied with the content and message that you have for your readers.