Customers are the lifeline of a business, irrespective of whether it is a physical store or the new upcoming online stores. There is no doubt that you need to keep your existing customers happy, but what about the steps that you should take to win customers through social media? It is equally important to have strategies to attract new customers to your business. New and more customers help to grow your business thereby improving your revenues.
The latest trend in marketing is the introduction of the social media. Social media has the power to influence potential customers from the start until the stage of a purchase and beyond as well.
To start off, consumers need awareness about your brand and its offering. At a later stage, when they start to narrow down their choices, you need a social media influencer to convince their choice. A constant dialogue between the customer and the brand is essential to keep the relationship strong. Attractive and informative content can glue the customers to your brand.
The new and latest social media marketing strategies offer businesses effective ways to attract new customers.
Are you looking for some ideas to win customers through social Media?
Here are 5 easy ways in which you can win customers through social media.
1. Build Trust
Businesses, which are predominantly into online business, will know that it is becoming increasingly difficult to get people to trust your brand. A majority of today’s shoppers research online before making any buying decisions. Hence it becomes much more important to build their trust.
Prove that your business is legitimate by having a professional email address. Sign-up for a domain name and create an email addresses using tools such as Hover. It is also important to have a phone number where people can contact you and establish the authenticity of your business.
Along with search engines like Google, social media sites such as like Facebook, Google+, Twitter, LinkedIn and Pinterest are also gaining a position as a search engine. Companies should realize this sooner and make it easy for consumers to directly go to social media channels from the company website, thereby helping to search for content that can help to learn more about your products or services.
Include your social media icons of your company website. This will make it easier for your audience to connect to your social media pages, like and comment without having to track you down.
2. Social Media Influencers
People are more likely to buy when they get recommendations from a person they trust.
It is true that 49% of people seek guidance from social media influencers before making a buying decision.
Many marketers have realized that ads are not the best way to market their products and hence the rise in influencer marketing. Influencer marketing is a way of promoting products with the help of influencers in the domain who are experts in the products that they promote.
Influencer marketing can work wonders for your brand by attracting more customers. Many marketers are replacing celebrities with YouTube, Instagram, and Snapchat influencers. These online stars are providing unfiltered feedback on products, and consumers love it.
Influencer inspire engagement with their audience by making it a two way communication. Influencer have built a fan following through social media and their reach usually focuses on a specific niche audience. For example, an influential gamer would endorse gaming and tech products. People look up to these influencers for advice, tips, and recommendations in regards to consumer products.
But finding influencers can be a task by itself. There are quite a few impressive influencer research tools such as the Buzzsumo, Hootsuite, Traackr and Cloohawk that will help you in researching influencers in your niche.
3. Engage With Customers
Social media marketing has the potential to attract and engage with customers. Once you perform highly efficient social engagement activities, you are inviting more customers to your business.
You can build your brand on social media by providing information to customers about new product releases, how to use products, customer service and much more.
Know your customer interests, engage with customers on a continuous basis, provide information and build connect with users, this will take your brand’s presence to great heights.
Social media is about the people! Not about your business. Provide for the people and the people will provide you, says Matt Goulart, Digital marketing executive of big brands.
Engage with customers to start off. If you are looking to increase engagement and attract customers, then you should first reach out to your users by showing interest in the content that they post. Invest your time to pay attention to your users, make them feel important and cared for. It will surely get the users to be more interested towards your brands and posts.
While you can do a lot of these actions by yourself, leveraging the power of social media needs to be combined with tools that offers features to help grow engagement for your business. There are many social media management tools available such as the Twitter Analytics, Cloohawk , Agorapulse: Simple & Affordable Social Media Management and ManageFlitter - Work faster & smarter with Twitter that can help you to increase engagement on social media.
4. Creative Content
Every brand is looking at various ways to attract new customers and to keep the business on the cutting edge. Content marketing comes as a solution to remain relevant and, more importantly, efficient and effective in today’s social media marketing world.
Content marketing is part of social media marketing strategy where the focus in on creating, publishing and distributing creative content to the target audience and to bring new customers to your business.
Time and again it’s been proven that your social media audience is craving for unique, informative, thoughtful and actionable content. Surprise and offer your social media users with creative and variety of content instead of serving them with the same content over and over again.
Content marketing is about creating enriching content experience for your customers. The key to content strategy is to align the right and relevant content with the right audience.
5. Track and Monitor Social Media Performance
Brands need to invest time and money into social media analytics to bring great benefits of social media marketing. Social media data offers valuable insights into how your audience interacts with your brand and with your competitors.
Having consistent social media analytics will help you understand your progress in acquiring new customers. Social media data will help you to understand the sources and content that is working well for you. With the help of the analysis you can channelize your marketing efforts to an area that is getting higher customers.
But It’s not possible to manually monitor everything across so many different social media channels due to limitations such as time and accuracy. Social media analytics tools have therefore become an essential component of every social media marketing strategy. Some of the Tools for measuring social media metrics are Brand24, Brandwatch and Cyfe.
In order to win customers through social media, it is essential to understand and know the pulse of your social media audience. With the ever-evolving social media platforms, social media audience is seeking higher attention on social media. In today’s competitive world, social media has become an indispensable medium to create brand awareness and attract more customers.